Custom systems
Lifecycle Email Systems
A living reference for how your brand moves subscribers from welcome through win-back—built so strategists, operators, and copywriters share one map.
Journey map
Stages connect with explicit entry and exit criteria. Each stage lists primary metric, owner, and linked workflows.
Welcome ──► Onboarding ──► Retention ──► Win-back
│ │ │ │
signup trial events renewal lapse_30
Trigger library
| Trigger | Stage | Type |
|---|---|---|
| signup_complete | Welcome | Behavioral |
| trial_day_3_no_login | Onboarding | Behavioral |
| renewal_minus_14 | Retention | Time-based |
| vip_usage_drop_40 | Retention | Milestone |
| lapse_30_days | Win-back | Re-engagement |
| nps_below_threshold | Retention | Behavioral |
Template gallery
Cells are versioned modules—hero, feature row, proof strip, footer compliance. Operators assemble campaigns without copying legacy HTML.
Cell v1.2
Welcome hero
Single CTA, preference link, mobile stack rules.
Cell v1.0
Retention proof
Two testimonials max, plain-text companion included.
Cell v1.1
Win-back value
Value block before optional offer module.
Optimization FAQ
Quarterly at minimum, or whenever you ship a major product change. Maps without owners go stale within one release cycle.