Retention · Strategy + templates
Retention Rhythm Map
Retention Rhythm Map organizes your year into send seasons. We identify natural lulls where a value email outperforms a discount. The map includes cross-sell guardrails so promotional sends do not collide with support tickets.
Duration: 5 weeks
Price: ₩2,100,000 (informational)
Journey: Retention · Time-based
Segment: Active · Goal: Renewal
Request informationWhat is included
- Renewal-window alignment with billing cycles
- Usage-dip triggers sourced from your data warehouse
- Content refresh slots tied to product releases
- Cross-sell suppression when NPS is below threshold
- Template rotation schedule to reduce fatigue
- Monthly operator checklist
- Reporting views for repeat engagement
Outcomes
- 12-month send calendar with owner assignments
- Three retention plays with measurable hypotheses
- Dashboard spec for repeat engagement KPIs
Sora Kim
Retention lead
Copywriter specializing in retention narratives for subscription education brands.
Common questions
We document required billing fields but do not modify your payment stack.
Client notes
Retention Rhythm Map finally gave marketing and support the same calendar. Renewal emails stopped landing during outage weeks.
Solid framework. We added a fourth play ourselves for annual upgrades.