Win-back · Build + measurement
Win-back Vein Sequence
Win-back Vein Sequence respects inbox fatigue. Each step increases value before any discount appears. We include an opt-down to a lighter digest so you recover attention without reactivating full price immediately.
Duration: 3 weeks
Price: ₩1,200,000 (informational)
Journey: Win-back · Re-engagement
Segment: Lapsed · Goal: Recovery
Request informationWhat is included
- Lapse definition workshop with finance and support
- Progressive offer ladder with approval gates
- Opt-down digest template for partial re-engagement
- Sunset rules after non-opens on step three
- Copy variants for education vs SaaS tone
- Deliverability check before high-volume resend
- Post-sequence survey hook optional
Outcomes
- Four-email win-back with documented triggers
- Offer approval matrix for your leadership team
- Expected volume ranges per cohort size
Jun Han
Win-back lead
Data analyst who models win-back cohorts and measures incremental lift.
Common questions
We default to value-first messaging. Discounts are optional and gated behind step three non-opens.
Client notes
Win-back Vein Sequence recovered a quiet cohort without blasting discounts on day one.